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Stewart here.
Welcome to the secret backdoor access to ALL of Andrews Best-Kept Marketing Secrets!
That's right, here's where you will find many of the secret nuggets used by most of the top name marketers online today. Secret stratagies we use here at the head quarters on a day to day basis.
PLEASE DO NOT SHARE THESE SECRETS WITH THE MASSES AS THIS MAY CAUSE SERIOUS DISRUPTION AND CAOS FOR MANY OF THE TOP MARKETERS, SOME OF WHICH MAY TRY TO DO BODILY HARM TO ME FOR SHARING THEM!
So here we go! Hang on it's going to be quite the ride!!
Here's your first tip:
***"Make Web Page Headlines Really Pop"***
From Copywriter Joe Robson:If you want to make the headlines on your landing pages stand out:
- Put the headline in larger type - at least 2X the type size
- of the body copy.
- To emphasize words or phrases within the headline, put them
- in red (the other letters in black).
- Use initial caps in the words within your headline.
- Put the headline in quotations marks, which draws the
- reader's eyes to it.
Source: Joe Robson, Copywriter Digest Newsletter, 12/12/08.
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